The objectives of the Stanley Stick Hockey Association are:
- Provide, promote and supervise an educational program of hockey excellence to the youth of Guelph and surrounding area.
- Create a positive and inclusive arena environment that includes the stands, the locker room, and the ice surface.
- Provide value and flexibility for families looking to play minor hockey.
- Exemplify, teach and encourage personal integrity, respect for others, fair play, good sportsmanship and good citizenship.
- Encourage high standards of personal discipline in areas of moral conduct, physical fitness, emotional self control, academic commitment, team play and family harmony.
- Teach clearly the joy of giving all you can give to every aspect of the hockey program including mental preparation, practice, games, personal skill development and hockey theory.
- Challenge and encourage our youth to win with humility, to lose with dignity, and to act with integrity.
- Have engaged and skilled coaches to support individual and team development throughout all divisions.
- To instill an element of fun in the game of hockey and ensure that every experience is positive and constructive.